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Shell Packaging

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Project Details

Project Name:

Shell Lubricants

Clients:

Shell

Category:

Design, Artwork, Pack Images

Date:

25 January, 2025

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Two side-by-side metal oil cans labeled Shell Helix Ultra Hybrid with the Shell logo visible.

Project overview

Speedway Creative has worked with Shell Lubricants for over 25 years, delivering creative packaging solutions and design support for one of the world’s leading lubricant brands. Throughout this long-standing partnership, we have produced packaging designs for key product ranges including Shell Helix, Shell Rimula and Shell Advance, as well as supporting a range of Original Equipment Manufacturer(OEM) partnerships, including Hyundai and Kia.

Features of the project

Our approach combines strategic research with creative execution, ensuring every design meets both brand requirements and market expectations. Projects begin with detailed competitor research and market analysis to understand positioning, trends and opportunities within the automotive lubricant sector. From there, we develop design concepts, present creative proposals and refine artwork through client feedback.

The final stage involves producing high-quality pack imagery and delivering accurate, print-ready label artwork, ensuring a seamless transition from initial concept through to production. Our experience and attention to detail have enabled Speedway Creative to provide consistent, reliable design support for Shell Lubricants across multiple product lines and global markets.

Three Shell Rimula diesel engine oil containers in a row (left: 15W-40 R4 X, center: 10W-40 R5 E, right: 5W-30 LME Plus).

FAQ's

Find your answers here

At Speedway Creative, we help businesses build a strong and memorable brand through creative design and digital marketing solutions. From bespoke website design and development to distinctive branding and visual identity, we create engaging experiences that connect with your audience. Our services also includesocial media marketing, helping you grow your online presence with strategic, creative content, alongside high-quality graphic design for both print and digitalmedia. Whether you're launching a new business, refreshing your brand, or looking to elevate your marketing, we deliver creative solutions tailored to your goals.

At Speedway Creative, we don't have a "typical" client—and that's exactly how we like it. We work with businesses of all sizes, from ambitious start-ups and small local companies to established brands and larger organisations. Every business has its own goals, challenges, and story, so we tailor our approach to suit each client's individual needs. Whether you're just getting started or looking to take an established business to the next level, we'd be delighted to work with you.

Project timelines vary depending on the type and scope of the design work, but at Speedway Creative we always aim to work around our clients' needs wherever possible. Whether it's a quick turnaround for a simple design or a more in-depth branding or website project, we'll agree on a realistic timeline from the outset and keep you informed every step of the way. Our goal is to deliver high-quality work on time, without compromising on creativity or attention to detail.

At Speedway Creative, we're completely transparent about our pricing from thevery beginning, so you'll always know what to expect before any work starts. Our design solutions are tailored to your needs and budget, with logo design for start-up businesses starting from just £150 and website design and builds starting from £500.

Every project is different, so we'll provide a clear, no-obligation quote based on your specific requirements. We're committed to finding a solution that works for your budget without compromising on quality. If you'd like to discuss your project, getin touch—we'd be happy to talk through your ideas and provide a tailored quote.